Antigua Usanza is fortunate in being exceptionally well located in the heart of La Rioja Alta, the region that has always been considered birthplace of prestigious wines. Like a crossroads, the cellar is in the municipality of
San Vicente de la Sonsierra, surrounded by landscape with strong contrast. To north of the region, we can find the craggy peaks of Sierra Cantabria, while in the south, the river Ebro flowa easily through the extensive plains.